Pinterest is one of the most popular social networks. It has over 500 million users, and a quarter of those users are from outside the US. The platform has seen a ton of growth in recent years and is continuing to grow at an astonishing rate. Pinterest can be used for so many things including cooking recipes, fashion inspiration and travel ideas, but there’s no denying that it’s also great for generating traffic to your website or blog. If you want more people landing on your site after clicking through from Pinterest then here are seven tips for using Pinterest to drive traffic:
Optimise Your Profile
You can't expect people to click on your blog links if they don't even know who you are. It's important that your Pinterest profile reflects the brand, tone and look of your website. Add keywords in your profile description and use the same keywords throughout other parts of the site such as board names and descriptions.
Add links back to your website (and blog!) wherever possible in order to drive traffic back through social media platforms like Pinterest. Your board descriptions are a great place for this since it shows up right underneath the image/video itself which is likely where people will spend most of their time looking at!
Create Your Own Graphics
Although you can use images that you've found elsewhere, it's highly recommended that you create your own graphics. This will give you more control over the presentation of your content and help users to identify your brand.
Creating new graphics is an excellent way to make sure that your Pinterest page looks professional and consistent with other components of your website or social media presence. The better the quality of these images, the more likely they are to be shared on Pinterest—and this can lead directly back to your website!
To create successful visuals, remember:
Use relevant keywords in the caption text of each image. This helps with SEO ranking within Pinterest itself as well as search engine optimization (SEO) rankings on Google and other sites which are crawling Pinterest for information about products / services related topics like yours.
Use a consistent format throughout all images so people know what they’re getting when they visit one particular board (or page). For example: all photos should be square; all infographics should have headers telling readers what data is being presented.
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Don't Ignore The Power of Visual Search
Pinterest has a new feature called visual search. With visual search, you can use your phone to snap a photo of something and find it on Pinterest. For example, if you snap a photo of a pair of shoes and describe them with the words "black heels," then Pinterest will match those photos with other images that also look like black heels.
Visual search can be used to find products as well as images. You can also use visual search to describe what you're looking for in your own unique way so that only people who really know what they want (like yourself!) will be able to find what they're looking for.
Create boards using relevant keyword
Using keyword-based broads is an effective way to drive traffic to your website. Basically, you find relevant keywords, create a post around them and pin it to Pinterest. You can also use the most popular keywords of your industry as long as they are relevant to your business.
For example, if you own a dog grooming business then the keyword “dog groomers near me” is going to perform better than “grooming techniques for dogs”.
You can get these specific keywords by using a tool like LongTail Pro which provides great information about what people search for on Google and other engines (e.g., Bing).
Use Pinterest Ads To Drive Traffic To Your Website
Pinterest ads are a great way to drive traffic to your website.
You can use the same targeting options as you would for Facebook ads and create custom audiences from your website traffic. You could even target people who have visited your website, but haven’t made a purchase yet by using the “Website Traffic” audience on Pinterest Ads.
It’s important to remember that with any type of paid advertising campaign, you need a clear strategy in place before jumping in and starting an ad campaign. This includes determining what goals you want met through the campaign, how much budget will be allocated towards it and what types of ads will work best for reaching those goals.
This is the most important tip of all. If you only pin once a month, it’s not going to help your website traffic. You need to be posting at least twice a week, if not more often than that.
Pinning at the same time on different days will help keep your followers interested in what you have for them next. For example, if you post every Monday morning between 8:00 am - 9:00 am EST (GMT-5), then start pinning on Tuesdays when your followers are looking forward to seeing something new from their favorite bloggers!
The best times to post are later in the afternoon and evening because that’s when most people go onto Pinterest after work or school and they want something fun yet informative while they eat dinner or relax with family.
Create eye-catching images
Use a good image. Your image should be visually compelling, with a strong focal point and clear lines of focus. In addition to appealing to the eye, your pin should also be relevant to your post.
Make sure the resolution is high enough. If you’re using an image from one of your own posts or articles on your website, make sure it’s at least 1,000 pixels wide, so that it looks crisp when pinned on Pinterest (otherwise it will appear pixelated).
Make sure people can easily find out where they came from. When pinning from another site or blog post, include a link back to them in text within the pin description (or in its alt text). This lets people know where it came from — important for getting credit for sharing something cool!
In this post, we’ve shared some of the best ways to use Pinterest to drive traffic to your website. As you can see, it doesn't take a lot of work or a massive budget to get started. Whether you choose one tip at a time or all seven at once, your content will be seen by more people and you'll be able to generate more leads.